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Mobile Battles, Monetization of the Social Web, and Risk Taking
Economists and writers are still stuck in the bad news area. And why shouldn’t they be? Look at the stats that keep rolling in. They are not good. But here’s something to think about. As more and more...
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Monetize Twitter then Monetize Everything Else
Monetizing the social web. It’s the hot topic headed into 2009. How can Facebook, MySpace, Twitter, YouTube, and countless other online services begin to see real revenue and profitability? And how...
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Hire a Social Media Manager and Start Talking
Why would a company need to hire someone whose job it is to manage social media? To me, the answer to that question is obvious. And if you know anything about the social web, you probably agree. The...
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What do your Customers Want? Ask them
The days of focus groups, hiring expensive business consultants, conducting mass surveys, and spending countless amounts of money designing and redesigning products that go nowhere are all but over....
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Dear Facebook: Don’t Listen to Us(ers)
A big deal is currently being made about the recent redesign of Facebook. You can read about it anywhere, see it in a new Facebook poll, or check it out for yourself. It’s the same old story from the...
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What Could You Do with 200 Million Users?
You may or may not have heard the news out of Mark Zuckerberg world today. Facebook will officially welcome its 200 Millionth user to the most popular social networking site in the world today. To...
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High Risk of “Social Blanding” as Networks Go Mainstream
We operate in the era of perpetual online expansion. New forms of social networks and media channels continue to develop and grow all around us. As consumers, we have more options than ever before on...
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Chili’s Gets It (I Think)
Chili’s did some market research and found out that most of the restaurant chains in their category have rather bland food compared to their own. So naturally, they decided to tell the world this very...
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Google Should Only Buy Groupon if…
They’re smart. The biggest purchase in Google’s long history of acquisitions has yet to happen, but it’s about to. It’s a $6 Billion plus offer that makes a lot of sense for both companies. Having...
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We Own the Internet!
…but only by one vote, and only for now. Today, the FCC passed new net neutrality rules by a 3-2 vote. In one of the bigger judgments that no one will ever know about, the people that use the internet...
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